Buying Your Way To Top Placement.
Imagine if you could advertise only to people who have actually expressed an interest in doing business with you. That’s basically what happens whenever a prospective customer or client types a phrase into a search engine that’s relevant to your business. But how do search engines decide which sites are worthy of top placement in their search results? Some of the results are ranked by the search engine’s computers while others are simply paid advertisements from companies willing to buy their way to the top using pay-per-click (PPC) Advertising.
PPC is an online advertising format that allows you to buy your way to the top of search results pages for search phrases relevant to your business. Businesses buy advertising on specific search phrases, and are then charged each time a person clicks through to their website.
The goal of any advertising campaign should be to bring in more money from the campaign than it costs to run it. PPC is no different, but the level of detail you can measure in PPC is significantly higher than most types of advertising. For example, with certain tools you can determine which ads are generating sales or leads for your business. Beyond that, you can determine how much money you spend on a specific ad to generate a sale or a lead. By measuring what’s working, you can aggressively advertise on terms that prove to be winners for your business while shutting down ads that don’t deliver. At nearly $10 billion, Internet advertising revenue from search, classified, lead generation, e-mail and display advertising was up almost 27% in the first half of 2007 comparing from the first six months of 2006, according to a new survey from the Interactive Advertising Bureau and Pricewaterhouse Coopers. Paid search marketing is an effective advertising tool used to generate immediate traffic and increase sales leads. Paid search campaigns help you: Target Key Search Phrases.Run Seasonal Promotions.Test Ad Placements, Text Copy and Measure Results.
How We Produce Success for our clients?
Although many customers feel that PPC being a paid marketing strategy can be handled easily, the real world scenario is not so. Even PPC advertising campaigns can face stiff competition when it comes to price bidding and it can be quite a challenge to manage a series of ads along with the financial aspect. We make the campaign successful by finding the right combination of search terms and search engines for your budget. Leverage our deep understanding of buyer behavior to create the right message to maximize high clicks through to your site. Our Pay Per Click marketing services allow businesses to purchase the positioning on well researched keywords and drive traffic to your web site. We Advertise on Top Internet Properties and Search Engines for you.
We will work with you to setup your specific goals and objectives and provide a recommendation of a plan of action. Our goal is to maximize your website exposure and traffic using the most cost effective keywords and phrases. Remember, a well-researched and professionally implemented vertical market advertising campaign provides a cutting edge Internet marketing strategy, expanding credibility and deepening your brand identity.
Again, in order to have a successful campaign you need the right ‘Keywords’. We will locate terms that are popular and relevant to your site. These terms may or may not be terms that *you* feel are relevant terms. The optimal terms in a site should be terms that a potential customer would use when searching for a website with your content. In order to achieve success your website should be optimized with terms and phrases that are descriptive, related to your content, and which receive a significant amount of searches. The caveat, of course, is that you want to find terms and phrases where there is little competition, so you quickly achieve high ranking in the important search engines, which is a lot easier to reach with our expertise, experience and right tools.
Tips for A Successful PPC Ad Campaign:
Use at Least Two Ad Variations. To use Google AdWords to best advantage, you should always have at least two Ad Variations running in any Ad Group. By doing so, you’re always optimizing – trying to ‘beat’ your current best-performing ad version. And eventually, you’ll find new text, or a revised format that works better.
Use ‘Sure Fire Headlines’. There are many ‘proven’ headline formulas if you’re looking for new headline ideas. One of the most effective one that you should however use is ‘Sure-Fire’ headlines. It gets you the highest CTR, and help you succeed with your AdWords campaign.
Advertise on a large number of relevant keywords & search phrases. Brainstorm beyond the first dozen terms that come to mind to describe your business. Advertise on the terms used to describe your products, the product names, product codes, and the questions a prospect might type into a search engine that your services answer, and more.
Build unique ads for each search phrase. It takes a lot more time to write a unique ad for each search phrase relevant to your business rather than creating one ad for all of your search phrases, but the extra work will definitely be rewarded. Ads that are aligned with the corresponding search term receive more clicks, which will mean more targeted traffic, and in some cases paying less per click (on Google Adwords) due to the intricacies of how the advertising is priced.
Send visitors to the most appropriate page of your website. If you place an ad for a specific product within your online store, don’t send visitors to your homepage and force them to dig for what they just searched. This will frustrate your visitors and increase the chance that they’ll hit the dreaded Back button.
Track your results. Spending money without measuring the return on your investment is not a good business practice. At the very least, consider installing the free tracking tools available through Google Adwords and Overture to measure which terms are delivering results for your business.
Besides these few tips there is a LOT MORE that we as professionals know about running a successful Pay Per Click Campaign for your business. We advertise for you on Google, Yahoo, MSN, MIVA, GoClick and 7 Search just to name a few. Our services are very cost effective and executed with utmost focus on ethics.
Successful PPC management is also essential to manage the overall spending and our PPC Services ensures we get our customers the best value for money. Last but not the least, ITA SEO Services has experience in PPC management and is capable of launching campaigns in duration of as short as one day. Our ramp-up is quick and we assure visible results in a short period of time.
